stitch fix…get yourself fixed.
yesterday as i was listening to my beloved npr kai ryssdal did a section on marketplace about personal shopping and specifically the online store, ‘stich fix’ for women. link to story…here
i had heard about stitch fix months ago from my friend, amy. she had recently started using it and was raving.
i went to their website and was sorely disappointed to find that they do not offer clothing for plus sized women.
oh, that offensive, persistent, subversive belief that plus sized women don’t care about fashion…but, also in the old pervasive tap that fat people are lazy.
stitch fix likes to market itself as something for the fashion conscious woman who is on the go…and frankly, that’s me. but, hey, guess what, i am fat.
i’m also amazed that there is nothing in the stitch fix FAQ page about why they don’t offer plus sizes but they do have something about not styling men and children.
also, discrimination aside, it’s just a bad business model.
plus size clothing is one of the fastest growing demographics in the fashion industry. some people call it, ‘catering’. i say it’s good business practices…if women are 51% of the population and the average size of the American woman is size 14 you have minimized your share holders potential to make money…and you’ve basically confined plus sized women to feeling as if their body isn’t worth being styled.
as of 2012 there were a 100 million plus sized women in america.
for those of us who grew up plus sized, i will tell you, shopping was a trauma inducing experience.
my childhood closet, while now the williamsburg dream, was something that isolated me even more from my peers.
cat prints, apples that said a+ teacher, and so many floral prints. i was dressing like my contemporaries grandmothers because it was what fit.
if modcloth had existed during my teen years life would have been drastically different. the good people wrote an article describing what modcloth is doing correctly: it’s good.
one thing modcloth did was gather statistical data from plus sized women…and frankly, it’s pretty revealing and not at all shocking.
speaking of statistics…plus size retailing in store was up 5% in the last year. plus sized shopping via online retailers (read the numbers, stitch fix). part of that is because fat women often feel shamed in stores. i’m looking at you, target.
i am thankful for companies like asos, modcloth, and forever 21 for realizing there’s a space for plus sized girls at the fashion table.
stitch fix, i am waiting for you. i am waiting for you to recognize and realize that i am a valuable client, verifiably so through data driven analyses.